I am proudly working as the Director of Operations at Cicada. With over a decade of marketing experience, my professional philosophy is that where there is a will, there is a way.
My expertise is in creative problem solving, and I strive to provide data-driven results for clients. I have helped dozens of companies grow through digital, traditional, and technical marketing. I am an alumnus of Bridgewater State University and Fitchburg State University and am honored to be a member of the Sigma Beta Delta Honors Society.
Responsible for client and internal marketing activities. This includes marketing planning, media planning, and execution, as well as developing and implementing the marketing strategy. Responsibilities also include customer relationship management, competitive intelligence, social media strategy, and execution, as well as improving the customer experience.
Managed digital marketing operations and social media platforms to expand brand presence and increase studio engagement.
Responsible for managing promotional and communications efforts for various events to increase ticket, exhibitor, and sponsorship sales, as well as increasing brand engagements. During my time, we had record attendance at one of our events, and our social following increased by 18%. My core responsibilities include managing/creating email campaigns, social media management, graphic design, website management, and assisting in the coordination of both digital and traditional promotions.
Working with a small international team I help to promote our products and support our staff in the field. Using social media and e-mail marketing primarily, I also coordinate event logistics to ensure we reach our goals. In addition to my day to day responsibilities, I also assist with copyediting, inventory management, and other marketing activities.
I worked with a small team to properly promote Edaville USA as a park, as well as promoting individual events. As an intern, I helped the park sell out several events, and watched it expand. I have worked with several local radio stations, bloggers, and television stations to promote Edaville. My responsibilities included website management, email marketing, writing and releasing Press Releases, creating Press Kits, assist with the booking of commercials, and create images, videos, and scripts for promotional use.
I created a market in the Bridgwater area for Campus Special. This market now helps businesses reach students and offer exclusive deals to ease the economic pressure on college students.
My responsibilities include working with a team to set up rooms for events. Make sure all set ups are up to ADA standards. Create a room that is conducive to learning and comfortable for guests. Overcome any adversity with staffing or resources.
As a Resident Assistant, I hosted or co-hosted several programs for my residents each month. I hosted programs that both taught lessons and helped to create a healthy social environment in the residence hall. My responsibilities included enforcing rules to make sure living conditions were conducive to living and learning, attending educational seminars to help me become a better worker and a better student, and assist in administrative tasks.
GPA: 4.0
Activities and societies: Sigma Beta Delta International Honors Society
I completed the accelerated MBA program at Fitchburg State in March 2020.
Activities and societies: Women's Rugby, Wind Ensemble, and Residence Hall Association
As a student at Bridgewater State, I stayed as active as I could. Participating in Program Council (formerly Program Committee), working as a Resident Assistant, and playing Rugby, just to name a few hobbies. Though I changed my major twice, I found a home in the Riccardi School of Business and believe that I have learned invaluable skills that will truly help me further my career in the future.